I had designed a logo and stationery set for a Construction company naming – CSI Contracting Services Inc. situated in Oklahoma City, OK.
Why Illustrator and why not Photoshop ? is a very generic query and a big question in Designing Industry.
In the past years Photoshop had more command in the graphic industry and Illustrator remained in the shadows of Photoshop’s great overpowering features. But now the situation is not the same and is tending towards full reversal thought. But how and why ?
Photoshop has various usage and is very common still as compared to Illustrator. But now majorly every aspect is asked to be designed in Illustrator due to its VECTOR capability. But why now, Illustrator and Photoshop versions are being released simultaneously in a creative suite during past years, Why a sudden change – Does Photoshop do not provide VECTOR or is just a mental notion that every thing is wanted in RASTER format and Illustrator will suit best.
Photoshop is and was helping in design more than Illustrator and also has many more features than Illustrator.
Just due to PIXELS Photoshop is neglected and VECTOR/RASTER is preffered so use Illustrator.
This is total unjustice to Photoshop Specialists. And if any one does not know Illustrator he is out of graphic industry, this discretion is very unjustified.
The global recession was one of the most scared and hurting. It took down all sectors of business down but the ” LOGO INDUSTRY “ was not affected at all.
Surprising ! ..ya it is, the worsened economies was still no barrier to this industry.
People say its going to be an era of 3D soon but this hysteria has melted down with the melted economies of the world thus giving the ‘EDGE’ to 2D world again.
Again all companies are starting to tend towards 2D to meet their AD bench as this is less intricate and on the monetary sense – extremely cost effective.
BUT the hope should not be left as world is still advancing and one day 3D will conquer 2D. We can link hope to a great quote –
” If you want to build a ship, don’t herd people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea “.
Labeling bottles especially wine ones needs to be very sound and should convey the meaning of wine or the extracts from which it is created.
It should appeal and have a certain self – selling feature. Many wine bottles are named according to the interest of the makers.
Many of them are named after their production place or rather to me simple country.
Its nice to drink and party but whenever a bottle with a label is enjoyed.. there is hard work of many people attached to it , in my case as a designer.
One of the labels recently designed by me –