A logo designed for the website naming Miniorb (www.miniorb.in) which is the place where many talents unite and will provide services of their own streamline and obviously by word UNITE it simply means teamwork too.It will not be fair provide all the information about the website services before the curtains are raised.
Recently i had designed a logo for an online business company named Catrillion which is going to be an online database of companies. http://catrillion.com/
The global recession was one of the most scared and hurting. It took down all sectors of business down but the ” LOGO INDUSTRY “ was not affected at all.
Surprising ! ..ya it is, the worsened economies was still no barrier to this industry.
People say its going to be an era of 3D soon but this hysteria has melted down with the melted economies of the world thus giving the ‘EDGE’ to 2D world again.
Again all companies are starting to tend towards 2D to meet their AD bench as this is less intricate and on the monetary sense – extremely cost effective.
BUT the hope should not be left as world is still advancing and one day 3D will conquer 2D. We can link hope to a great quote –
” If you want to build a ship, don’t herd people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea “.
Some key points to be kept in mind while designing a logo –
* It should convey the message.
* It should be in strict guidelines of the requirement.
* It should be eye-catching.
* It should be easily readable.
* It should be conceptual.
* It should be easily printable in any formats.
* It should look good/legible in black & white format.
* It should look good/legible in greyscale format.
* It should be precise.
* It should create a good first impression.
Logo Designing or Logo Building has many concepts and imaginative skills involved. Its branding the firm. It is one of the first steps a company takes in regard of print establishment of the firm.
Logos are very much connected to the firm’s work or can be simply said as – it denotes the work which the firm does.
Logos also play a big part in BRANDING of the firm. Key aspect of logo design
Many people just shrug off logos thinking it as low quality work/design element and just put up a general logo based on the owners name or the business not caring whether it denotes their business or not.
A question arises here … if one puts up a logo non-relevant to the business undertaking is a good company or not since its logo does not denote anything about it.
LOGOS are big critiques of the firm too. Another key aspect of logo designing.
Basically Logos should be made on a concept and this concept can only be fulfilled when the design is based on or about the company or the services it provides. We cant have a logo designed based on automotive for an accountancy firm.
Whatever the application of the design be but it should be relevant and moreover it should depict the work/service which the firm does.